The Best Tools for Media Buyers & Performance Marketers
If you’re buying traffic or optimizing ad spend, you already know the pressure: results or you're out. The best media buyers don’t just rely on instinct - they build a toolkit that gives them full visibility, speed, and control. Whether you're running paid social, native, search, or affiliate campaigns, your stack matters. Let’s break down the best tools out there for performance marketers today.
The Best Tools for Media Buyers & Performance Marketers
If you’re buying traffic or optimizing ad spend, you already know the pressure: results or you're out. The best media buyers don’t just rely on instinct - they build a toolkit that gives them full visibility, speed, and control. Whether you're running paid social, native, search, or affiliate campaigns, your stack matters.
Let’s break down the best tools out there for performance marketers today.
Tracking & Attribution
You can't optimize what you can't measure. These tools help you track clicks, conversions, and everything in between.
RedTrack
Great for affiliate and media buying teams. Tracks across multiple sources, handles postback and pixel tracking, and offers solid automation features. Bonus: it’s privacy-compliant.
Voluum
Popular among high-volume buyers. It offers real-time reporting, traffic distribution AI, and integrates with most ad networks.
Binom
Self-hosted and fast. If you're more technical and want full control, Binom is a solid choice. Especially good if you want to avoid subscription fees.
TrafficDynamix
A newer but strong contender that supports S2S tracking, automation rules, and budget control across channels. Built for growth-focused marketers.
Ad Intelligence & Spy Tools
Want to know what your competitors are running? These tools help you find winning angles, creatives, and funnels.
Adplexity
Tracks native, mobile, push, and ecom ads. See what’s trending by niche or geo. Saves hours of manual research.
BigSpy
Affordable and easy to use. Great for spying on social ad creatives across Facebook, TikTok, and YouTube.
Social Ad Scout
Premium Facebook ad spy tool. If you're serious about scaling social, it's worth the price.
Landing Page Builders
Fast testing means fast money. These tools help you build and iterate landing pages without needing devs.
Unbounce
Easy drag-and-drop interface. Great for quick A/B tests and lead-gen campaigns.
ClickFunnels
More sales-funnel focused. Best if you want to build multi-step flows with upsells and email follow-ups.
Landingi
A lesser-known but reliable builder with solid integrations and good pricing.
Automation & Rules Management
Scaling manually is slow. These tools help automate campaign rules, budgets, and alerts.
Revealbot
Great for automating Meta and Google Ads. Set rules like “pause ad if CPA goes above $20” and let it handle the rest.
TheOptimizer
Designed specifically for affiliate and native ad buyers. Manage rules, budgets, and bids across multiple accounts.
Madgicx
An AI layer on top of your Meta campaigns. Helps identify what creatives are working and when to scale or cut.
Analytics & Dashboards
You need clean, real-time data to make quick decisions.
Wicked Reports
Great for long-term attribution and LTV tracking. Especially useful for ecom stores running multi-channel campaigns.
Triple Whale
Built for DTC brands. Combines ad performance, store analytics, and customer data in one place.
Google Looker Studio (formerly Data Studio)
Free and flexible. Use it to pull in data from multiple platforms and build dashboards tailored to your KPIs.
Bonus Tools That Make Life Easier
Not strictly ad tools, but essential for staying organized and ahead.
Notion
Great for campaign planning, SOPs, and keeping your team aligned.
Slack
If you're working with a team, use Slack to keep comms fast and focused. Integrate it with your tracking tools for real-time alerts.
Loom
Explaining funnels or results? Record a quick Loom instead of writing a novel.
Final Thoughts
The best tools don’t just save time - they give you an edge. The right tracking platform can spot leaks. The right spy tool can uncover your next winning creative. The right automation tool can protect your margin while you sleep.
You don’t need every tool on this list. Pick the ones that match your workflow, budget, and goals. And as you grow, keep leveling up your stack.