How to Run Google Ads Without Getting Suspended

Why Do Google Ads Accounts Get Suspended?

Let’s start with the basics. Google wants to protect users from scams, misleading content, and low-quality experiences. So they’ve set up a long list of policies, and if you step out of line - even slightly - you're out.

Here are the most common reasons accounts get suspended:

• Misrepresentation - Ads that make exaggerated claims, hide info, or mislead users. Think "miracle weight loss pills" or fake urgency like “Only 3 left - forever.”

• Unacceptable content - Adult content, restricted products (like weapons or drugs), or anything shady.

• Circumventing systems - Using cloaking, creating multiple accounts to bypass bans, or trying to “trick” the algorithm.

• Billing issues - Invalid payment methods or suspicious payment behavior.

• Low-quality landing pages - Pages with clickbait, no real value, or slow load times.

Google doesn’t usually give second chances. So how do you avoid getting axed?

1. Play by the (Policy) Book

It might sound boring, but read Google’s ad policies. Seriously. If you're running ads without knowing the rules, you’re setting yourself up for failure.

Pro tip: Check the “Misrepresentation” policy in detail — this one trips up most affiliates and marketers.

2. Don’t Cloak

Cloaking is when you show Google one version of your site and show users something different. It’s a major red flag.

Even if it’s tempting to sneak by with a blackhat tactic, don’t. Google’s smart — their crawlers are way more advanced than you think. If you're caught cloaking, you won’t just lose your account. You’ll be blacklisted.

3. Keep Your Funnel Clean

If you're running traffic to a landing page, that page better be:

• Transparent - Clear about what you’re offering

• Mobile-friendly - Loads fast and looks good on all devices

• Legit - No fake countdown timers or fake testimonials

• Compliant - Includes privacy policy, terms of service, and contact info

Example: If you're promoting a free trial offer, don’t hide the fact that the user will be billed after 7 days. Say it clearly.

4. Warm Up Your Account

Don’t just launch your biggest campaign on day one.

Start with a small, low-risk ad. Get some engagement. Build trust with the platform. Then scale. Accounts that start slowly and build up tend to stay safe longer.

5. Watch Your Billing Details

Use real, verifiable payment info. If you switch cards, make sure they’re in your name and match your billing address. Don’t try to use virtual cards from sketchy sources — they’ll get flagged fast.

6. Monitor Campaign Performance

High bounce rates, low conversion rates, and poor user experience can trigger suspensions.

Use Google Analytics, Tag Manager, and heatmaps to keep an eye on your site performance. Fix issues fast.

7. Be Honest in Your Ad Copy

Google hates clickbait. If your ad says “Get rich in 7 days,” but the page offers an ebook with vague tips — you’re toast.

Write copy that matches your landing page and actually delivers what you promise. Use words like “can help” instead of “guarantees.” Be realistic.

8. Avoid Reusing Suspended Assets

If one of your accounts gets suspended, don’t:

• Use the same domain

• Reuse the same ad creatives

• Run from the same IP

• Use the same credit card

Google tracks all of that. Trying to come back with the same setup will get you suspended again — instantly.

9. Use a Google Partner or Agency Account

If you’re nervous about managing compliance yourself, work with a trusted agency or a Google Partner. They usually have direct reps and extra support if something goes wrong.

What To Do If You’re Suspended

If you do get hit with a suspension:

1. Don’t panic.

2. Check the reason in your account under “Policy Manager.”

3. Fix the issue (if you can).

4. Submit an appeal with full details and proof that you’ve fixed the problem.

Write the appeal like a human — not a robot. Be clear, honest, and respectful.

Final Thoughts

Running Google Ads without getting suspended isn’t about luck — it’s about playing smart. Follow the rules. Keep things clean. Avoid shortcuts.

The more you treat your account like an actual business asset (because it is), the longer it’ll last. And the more profitable it’ll be.

Need help making your funnel Google-compliant? Or want someone to review your ads before launch? Just ask.

Let’s keep your campaigns running and your account safe.